USPTA World Conference Scheduled for September 2016

United States Professional Tennis Association (USPTA) Image: uspta.com

United States Professional Tennis Association (USPTA)
Image: uspta.com

Allen Fitzsimmons serves as the CEO of Transitioning Forward, a fair market appraisal and resale service headquartered in Belchertown, Massachusetts. In addition to his responsibilities with Transitioning Forward, Allen Fitzsimmons is a certified instructor with the United States Professional Tennis Association (USPTA). The USPTA will hold its 2016 World Conference in September.

Considered the largest gathering of tennis professionals, manufacturers, industry leaders and representatives, and other tennis personnel, the USPTA World Conference serves as a premier educational event for the industry. Attending professionals partake in a variety of educational events, industry meetings, and evening parties. In addition, the conference features USPTA board and executive committee meetings and the nation’s largest tennis-only trade show. Participating USPTA members receive 10 continuing education credits for purchasing a full registration, plus additional credits for courses they attend. Session categories include teaching, business, sport science, and facility management.

Full registration for the event costs $440, although participants may register at the early-bird rate of $390 until September 10. Discount rates are also available for first-time attendees, new USPTA members, and groups of three or more USPTA members from the same club or facility. Specialty courses cost $50 per session to attend. The Hyatt Regency Indian Wells Resort and Spa in Indian Wells, California, will host the event September 25-29.

To learn more, visit uspta.com.

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Five Snorkeling Tips for Beginners and Experienced Snorkelers

Snorkeling pic

Snorkeling
Image: belizeadventure.com

Entrepreneur Allen Fitzsimmons brings over a decade in sales and financial management to Transitioning Forward, a sales and appraisal company he founded in 2013. Outside his obligations to Transitioning Forward, Allen Fitzsimmons enjoys snorkeling. Inexpensive and easy to learn, snorkeling allows participants to explore the world beneath the water’s surface, but can be incredibly dangerous without taking safety precautions. The list below offers five safety tips.

1. Never go alone. A considerable number of snorkeling accidents happen to divers who choose to snorkel alone, so make sure to bring a diving buddy you can rely on. Stay close together and watch out for one another.

2. Remain close to shore. Try not to venture too far from shore, particularly if you are new to snorkeling. Venturing too far out may put you at risk of overexerting yourself, making it difficult for you to safely return to shore.

3. Be aware of your surroundings. Become familiar with the area you wish to dive in, including spots to avoid, present currents, normal water conditions, and any potential hazards. Additionally, watch your surroundings for rocky shores, potentially dangerous sea creatures, and boating traffic.

4. Purchase good equipment. Make sure you buy quality snorkeling gear that fits well, and that you know how to properly use and put on each piece of equipment. Equipment you’ll need includes a correctly fitting mask, snorkel, and fins.

5. Do not provoke marine life. Stay a safe distance from any marine life you come across and try not to disturb any reef or coral-dwelling creatures.

Techniques for a Superior Tennis Serve

Tennis Serve pic

Tennis Serve
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Allen Fitzsimmons serves as chief executive officer of the Belchertown, Massachusetts, firm Transitioning Forward. A high-level tennis player, Allen Fitzsimmons maintains USPTA certification as an instructor and maintained involvement with tennis clubs as a pro for more than a decade.

As pros such as Roger Federer and Serena Williams can attest, achieving success in tennis involves developing a powerhouse serve. This begins with a proper grip that allows a streamlined service motion across the body, such as the continental or hammer grip. A simple way to check whether the grip is optimal is to make sure you can bounce the tennis ball using the racket’s bottom edge.

Proper ball-tossing technique is also essential, with the ball released when the hand comes to eye level. The ball should travel in a slightly forward-moving arc, which amplifies the direction of the serve and enables maximum driving velocity.

Stance is another critical component of the serve, with the back foot parallel to the baseline and the front foot positioned at a 45-degree angle toward the net post. A final element of the serve involves pronation: The racket hand initially moves toward the ball, pinky first. The hand is then quickly pivoted so that the thumb is pointed at the ball, in such a way as to provide a “whip crack” effect and exert maximum serving force.

Traffic Analysis as a Way of Driving Business Operational Results

Online Traffic pic

Online Traffic
Image: entrepreneur.com

Allen Fitzsimmons leads Transitioning Forward as CEO and is active in real estate investing. As an entrepreneur, Allen Fitzsimmons is particularly interested in process control and operational efficiency.

For small business owners, steps toward operational efficiency begin with a detailed analysis of how customers find your business. Setting in place a consistent online traffic monitoring strategy can easily incorporate no-cost Google Analytics, which breaks down website traffic according to unique visitors and page views. It also provides data on which social media, search engine, blog, and other referral channels are generating the most traffic.

With customers gained through traditional channels, a simple survey of how they found the business, whether through word of mouth or print advertising, should be enough to indicate where resources can be most effectively allocated.

Utilizing this information effectively requires setting in place a budget that expands reach in areas that will have the most impact. For example, if Facebook marketing efforts are driving significant traffic, consider whether efforts directed toward specific demographics will expand this further.